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Say good things about your company, and you may be accused of having drunk
the Kool-Aid. While it is meant as an insult, implying that you have lost your ability
to be discerning, is it really such a bad thing?
In order to be fully integrated into your job, to be happy at work and have optimism
about your chances for advancement, you have to believe. The phony enthusiast
is usually sniffed out, and the grumbler is seen as a drag to coworkers or a
sad-sack deserving of pity. If you don’t occasionally sound like a booster, the
question must be asked, Are you really happy with your job? Do you envision a
good future with your employer?
Having said that - and you knew there would be a caveat, didn’t you? - there is a danger in loving your work and admiring your employer to the point of Kool-Aid blindness. It is easy to become so immersed in the culture of a workplace, especially when you feel yourself on a mission, that you do become unable to discern the unfounded naysaying from the constructive criticism and legit complaints.
Should you concern yourself with the complainers? You must. Whether the
complaints come from internal or external sources, or especially your conscience,
you need to be able to judge which information is worthy of follow-up and which
should be ignored. And that is where an outsider can make all the difference.
Have you ever had out-of-town company come for a first-time visit? Planning
activities for newbies may prompt people to see their own city in a whole new way.
One can gain a greater appreciation for their home turf or realize new ways that it
has serious limitations.
In business, it is often the outside consultants who bring this new perspective to
your company. Not only are they able to compare your issues to their other clients’
issues, they don’t have any filters on, actual or mental, to their information flow.
If the consultant has numerous clients, he or she isn’t so dependent on your
business and will be unlikely to pretend to have drunk the Kool-Aid. Pick a good
outsider and you will get honest appraisal informed by broad and unbiased
experience.
In our business specifically - executive development and communications training
- we bring not only subject expertise, but also the ability to coach people
confidentially on things that can seem extremely personal. Participants hear what
they NEED to hear when it is delivered by those who have no hidden agenda and
who will wish them well till next time they meet. To put it bluntly, we can say things
that people will accept from an outside expert that they would be reluctant to
believe or embarrassed to hear from a coworker.
So fear not. If you know your own capabilities and know when you need an outside perspective, you have matured into a wise one. Therefore, that purple liquid isn’t Kool-Aid - it is a fine-aged wine, so sip and enjoy.
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| Press-Conference Clichés |
Similes, metaphors, clichés and chestnuts - we all use them. They’re a form of
verbal shorthand that links people and offers us respite from always having to
invent new ways to describe things. Just try going a day without even one cliché.
It isn’t easy, and, if we did talk like that, our communication might end up as
interesting as an appliance manual. (Simile alert!)
Language also acts as a gatekeeper. Teens are quick to grab new expressions
and phrases to signify what group they belong to, thus ensuring their place in
their tribe. In displaying who is part of their inner group, it displays who is
excluded as well.
But that sort of gatekeeping is hardly limited to teens. In the adult world, lawyers
have long been the most common users of gatekeeping language. The Latin of
law, the extreme run-on sentences of contracts - many people contend that this
unnecessary language has been retained to boggle the minds of nonlawyers to
ensure that we have to keep hiring them.
While lawyers may be the primary example, every profession has its own
language. Try reading a press release from most IT companies. Listen in while
plumbers discuss a tough job. These language divides get larger as our jobs
become increasingly specialized. But these differing words and usages are useful
as well, as they create shorthand for people who need to work together.
It has come to our attention that a new form of cliché use has come into play that
can be quite detrimental, though it is doubtful many would think it so. These are
the public-statement clichés. These are phrases that have become common due
to two drivers: laziness and lawsuit fear. We all fall into word habits because we
cannot always push the brain for creative new ways to say things, but often these
limp sentences are used because they are believed to be safe. They are phrases
often used to ensure hindquarter coverage. The fact is there are no words that
can guarantee you won’t be sued, regardless of how innocuous or devoid of
meaning they may be.
Some of these are the “Yeah, right” clichés. For instance, a lawyer on television
saying, “My client is innocent.” What is your response? Or how about the
spokesperson who, with cameras flashing at the scene of a tragedy, says, “Safety
is our number one priority” even when attempting to show compassion, the crisis
cliché can be tarnishing. Take “our thoughts and prayers are with the families.”
That phrase can come across as template corporatespeak if you’re not able to
back it up with compassion and what you are doing to support the injured, the
dead and their families. If there is no substance behind what you’re saying, brace
yourself for the blowback.
Beware of the press-release clichés and the crisis-statement chestnuts. In the
best instance, they will simply be ignored, and in the worst case, the person
delivering them will be perceived as dishonest. When your soon-to-be ex says,
“It’s not you, it’s me,” you know you are being dumped for reasons the other
person is unwilling to discuss. The press-conference cliché can give the same
impression, that the lawyer-approved statement has been recycled because the
truth is being avoided.
So what do you say? Give only the facts of which you are absolutely sure, and
then go for honest emotion. One Ammerman client called during a crisis where
customer well-being was compromised. “I don’t know what to say - I am
devastated,” he said. We suggested he say, among other things, exactly that.
Nowadays, clichés can sound like lies, but the truth is always powerful. The
added benefit, to paraphrase Mark Twain, is that you won’t have to remember
what you told somebody else.
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| Wake Me Up Before You Go Go |
Software maker Infomersion solicited responses from nearly 400 business
managers and discovered that 71 percent of respondents admitted they have
fallen asleep or felt sleepy during a presentation.
That nodding out has been noticed as well, as 43 percent say they have caught
other people napping during presentations.
The most difficult types of presentations to stay awake through were individual
speeches (35%), training sessions (23%) and then general meetings (16%).
Surprisingly, webcasts were said to be the easiest type of conference to stay alert
through with only 11 percent saying they were a snooze. Could that be because
people are actually busy doing other things during webcasts?
What made a presentation . . . caffeinated? Respondents said that the most
important elements for a successful presentation were an “animated and
enthusiastic” speaker (51%), followed by an “interesting and interactive”
presentation (36%). A tiny minority, just 3%, thought the attractiveness of the
presenter was relevant.
Need a little presentation skills touch-up?
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Quick Bites
Is Silence
Golden? |
|
For months, Washington
lobbyist Jack Abramoff, at
the heart of the
influence-buying scandal,
was alleged to know
President Bush and others in
the White House very well.
Abramoff declared he did
not, but in the months of
waiting for the facts to be
released, speculation
mounted. Abramoff told
Vanity Fair magazine, “My
so-called relationship with
Bush, Rove and everyone
else at the White House has
only become important
because, instead of just
releasing details about the
very few times I was there,
they created a feeding frenzy
by their deafening silence.”
Meanwhile, Opus Dei, the real Catholic organization featured in the novel The Da Vinci Code, mounted a public relations campaign headed by Juan Manuel Mora to counter the movie’s portrayal of their group. The Wall Street Journal
sub-headline read, “Plan was to ignore the book but as the movie loomed, a PR offensive bloomed.” The article went on to describe Opus Dei as an organization that has been “dogged from the start by creepy secrecy.” They decided on a PR strategy that was based on transparency. Mr. Mora said, “We had to get totally naked to confront this problem.”
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But My PR Agency Does
That |
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People want to know how
Ammerman is and is not like
a public relations agency.
First, we are not much like
one at all. We don’t do
things for you; we teach you
how to do things better. We
support your communication
goals. Though they are not
trendy buzzwords, we are, at
our heart, educators and
counselors. We teach
communication skills to
people that they can use at
every job they will ever have
and in their personal lives as
well. A PR agency,
especially a full-service one,
can do scores of tasks for
you, and their work is
important. In comparison,
our expertise is sharply
focused. We are specialists
in helping you refine, deliver
and market messages,
making them both
memorable and quotable.
We do what we do every
day, and we never stop
integrating new research
and technologies into our
curriculum. And, we get
results. So you decide - do
you want a generalist who
conducts communications
training as an ancillary
service? Or do you want to
work with a group of
professionals who have
specialized knowledge into
how the media, and other
audiences, receive and
process information? Or,
perhaps do you need both?
Include us in your
communications strategy.
Call us, because, at
Ammerman, doing our best
to make you your best has
been our passion for over 30
years.
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2006
Ammerman Individual
Enrollment
Training Dates |
|
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Effective Media
Communications
August 15
September 19
October 12
November 7
December 5
Effective Presentations
September 20
Advanced Media Skills for
Communications
Professionals
November 9 - 10
EMC Refresher
September 21
Effective Media
Communications for
Marketing Professionals
November 8
The above schedule lists
Ammerman individual, public
workshops. For available
dates for private (buy-out)
training dates, please
contact The Ammerman
Experience at 1.800.866.2026.
The Ammerman Experience
public workshops are
scheduled on a first-come,
first-served basis, and are
available to a limited number
of attendees to ensure
maximum personalized
attention.
To register for a
course, contact our office at
1.800.866.2026.
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