Media training, presentation skills training, and crisis communications training firm specializing in developing effective communication within workplace groups.


Effective Media Communications Executive Immersion Training Advanced Media Skills EMC for Marketing Professionals First Response Media Training EMC Refresher

First Responders Media Training

Emergency and other situations that involve the media often require rapid decisions that, if handled incorrectly, can damage an organization's credibility and reputation. Moreover, these situations can occur at the most inconvenient times - after hours, on weekends or during holidays. The first person to have contact with the media (either by phone or in person) may be someone other than the designated spokesperson.

First Response Media Training is a full-day session (or two half-day sessions) providing these individuals with a game plan - what to say (and not to say) or do until the designated spokesperson arrives.

Benefits of Attendance

Thousands of business and other professionals have chosen The Ammerman Experience in order to learn the skills needed to deal successfully with the media. First Response Media Training shows those on the front line how to greet and deal with the news media. The focus of the training is on politely declining an interview request or providing limited, authorized information.

Who Should Attend

This workshop is designed for those who may come in contact with the media but are not designated spokespersons. Typical participants include: security guards, secretaries or other administrative personnel, receptionists, switchboard operators, first-line or shift supervisors, or other personnel who may be called upon to provide assistance during a crisis or other emergency.

Practical Learning

This is a skills-development workshop. As our firm's name suggests, the training we provide is experiential. We use simulated environments, including tough, experienced journalists. Some features of the workshop are:

°		A quick primer on what to expect from persistent, aggressive reporters covering your problem, crisis or event.
°		A total of three on-camera exercises. Each exercise is critiqued in an open forum by the instructor.
°		Training based on a realistic scenario chosen by the client.
°		Instructors and role players with significant journalism and media relations experience.

For More Information, please Contact Us or call 1-800-866-2026

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