|
|
 |
|
|
| Effective
Media Communications |
Your organization's reputation and credibility sometime depend on
your ability to work effectively with the news media. By developing and
sharpening your communications capabilities, you can minimize negative news
coverage and help ensure that your company's key messages are heard and
understood.
In this workshop, our firm's flagship, you will learn the
importance of having a communications plan for dealing with the media and the
public, and how to make it work. You will practice in a safe environment -
making and correcting your mistakes among friends, instead of in front of
thousands of viewers on the evening news.
Benefits of
Attendance
Thousands of business and other professionals have chosen
The Ammerman Experience's Effective Media Communications workshop in order to
learn the skills needed to deal successfully with the media. In this
small-group session you will learn:
| ° |
|
How to be interviewed. |
| ° |
|
What is required before, during and after an interview. |
| ° |
|
How to get your points into an interview. |
| ° |
|
The most common (and damaging) media traps. |
| ° |
|
What reporters want to know and why. |
| ° |
|
How important perceptions are to your reputation. |
| ° |
|
How to handle the communications aspects of a crisis
situation. |
Who Should Attend
This workshop is appropriate for
anyone who may have to deal with the media.
Practical
Learning
This is a skills-development workshop, not a lecture on
concepts. As our firm's name suggests, the training we provide is experiential.
We use simulated environments, including tough, experienced journalists. Some
features of this workshop are:
| ° |
|
Instructors and role players with extensive media
experience. |
| ° |
|
Three television interviews. |
| ° |
|
Two crisis news conferences with multiple reporters. |
| ° |
|
Each exercise is videotaped and critiqued in an open forum by the
instructor. |
| For More Information, please Contact Us or call
1-800-866-2026 |
|
|
|
|
|
