 |
| First
Response Media Training |
 Emergency and other situations that involve
the media often require rapid decisions that, if handled incorrectly, can
damage an organization's credibility and reputation. Moreover, these situations
can occur at the most inconvenient times - after hours, on weekends or during
holidays. The first person to have contact with the media (either by phone or
in person) may be someone other than the designated spokesperson.
First Response Media Training is a full-day session (or two half-day
sessions) providing these individuals with a game plan - what to say (and not
to say) or do until the designated spokesperson arrives.
Benefits of
Attendance
Thousands of business and
other professionals have chosen The Ammerman Experience in order to learn the
skills needed to deal successfully with the media. First Response Media
Training shows those on the front line how to greet and deal with the news
media. The focus of the training is on politely declining an interview request
or providing limited, authorized information.
Who Should Attend
This workshop is designed for those who may come in contact with the
media but are not designated spokespersons. Typical participants include:
security guards, secretaries or other administrative personnel, receptionists,
switchboard operators, first-line or shift supervisors, or other personnel who
may be called upon to provide assistance during a crisis or other
emergency.
 Practical Learning
This is
a skills-development workshop. As our firm's name suggests, the training we
provide is experiential. We use simulated environments, including tough,
experienced journalists. Some features of the workshop are:
| ° |
|
A quick primer on what to expect from persistent, aggressive
reporters covering your problem, crisis or event. |
| ° |
|
A total of three on-camera exercises. Each exercise is critiqued in
an open forum by the instructor. |
| ° |
|
Training based on a realistic scenario chosen by the
client. |
| ° |
|
Instructors and role players with significant journalism and media
relations experience. |
|
|
|
