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| Effective
Media Communications |
Your organization's reputation and credibility sometimes depend on
your ability to work effectively with the news media. By developing and
sharpening your communications capabilities, you can minimize negative news
coverage and help ensure that your company's key messages are heard and
understood.
In this workshop, our firm's
flagship, you will learn the importance of having a communications plan for
dealing with the media and the public, and how to make it work. You will
practice in a safe environment - making and correcting your mistakes among
friends, instead of in front of thousands of viewers on the evening news.
Benefits of Attendance
Thousands of business and other
professionals have chosen The Ammerman Experience's Effective Media
Communications workshop in order to learn the skills needed to deal
successfully with the media. In this small-group session you will
learn:
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How to be interviewed. |
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What is required before, during and after an interview. |
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How to get your points into an interview. |
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The most common (and damaging) media traps. |
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What reporters want to know and why. |
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How important perceptions are to your reputation. |
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How to handle the communications aspects of a crisis
situation. |
Who Should Attend
This workshop is appropriate for
anyone who may have to deal with the media.
Practical
Learning
This is a skills-development workshop, not a lecture on
concepts. As our firm's name suggests, the training we provide is experiential.
We use simulated environments, including tough, experienced journalists. Some
features of this workshop are:
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Instructors and role players with extensive media
experience. |
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Three television interviews. |
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Two crisis news conferences with multiple reporters. |
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Each exercise is videotaped and critiqued in an open forum by the
instructor. |
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