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| Advanced
Media Skills for Communications Professionals |
Shrinking sound bites. The merging of tabloid and traditional
reporting. The growing use of remote interviews. New technologies such as
digital television and TV-Internet convergence. These are just a few of the
developments affecting news gathering and reporting. Few communications
professionals have the time to keep up with all these developments or analyze
their impact on day-to-day media relations. That's where The Ammerman
Experience comes in. As media skills development experts, we have created a
comprehensive, state-of-the-art briefing and workshop for communications
professionals who serve as spokespersons or advise others who serve in that
role.
Advanced Media Skills for
Communications Professionals is a two-day, interactive workshop that provides
communications professionals with valuable information about recent and
projected developments in newsgathering and reporting techniques, and explains
how those changes impact the development, delivery and reception of your
messages. The workshop also provides challenging practice in successfully
communicating your messages to today's media.
Benefits of
Attendance
Thousands of business and other professionals have chosen
The Ammerman Experience's Effective Media Communications Workshop in order to
learn the skills needed to deal successfully with the media. Advanced Media
Skills for Communications Professionals addresses the specialized media
training needs of those responsible for an organization's media relations
efforts.
In this small-group (maximum 10 persons), two-day session you
will:
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Receive a comprehensive briefing on the changes that have occurred
or are projected to occur in newsgathering and reporting. |
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Learn the skills essential to improving your ability to craft and
deliver concise messages that appeal to today's journalists and that capture
audience attention. |
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Sharpen your media interview skills by participating in videotaped
interviews (including a remote interview) on a topic of your
choice. |
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See why establishing trust and credibility must be your overriding
goal in any media interview, and learn how to achieve this goal. |
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Prepare yourself to make better media relations
decisions. |
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Learn how to help your company's management overcome their fear of,
or resistance to, the media. |
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Participate in a stimulating crisis scenario that offers practical
advice on how to manage the communications aspects of a crisis. |
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Study concepts and develop skills that you can apply to your job
… immediately. |
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Prepare yourself and your function to be more valuable to the senior
management of your organization. |
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Learn more now about a topic you've been meaning to brush up on
… "someday." |
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Receive a challenging and rewarding professional growth
experience. |
Who Should Attend
This workshop draws
middle- to senior-level communications professionals from a variety of
organizations, including: consumer product companies and industrial
corporations (public and private), public relations and advertising agencies,
marcom firms, trade associations and other not-for-profit groups, government
and education. Less experienced communications professionals with high
potential are also appropriate candidates. The workshop generally
attracts:
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Managers, directors and vice presidents within a communications
function. |
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Those who head up the communications function. |
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Communications generalists who have media relations
responsibilities. |
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Media relations specialists. |
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Those who serve as spokespersons as well as those who counsel others
who function in that role. |
Practical Learning
This is a
skills-development workshop, not a lecture on concepts. As our firm's name
suggests, the training we provide is experiential. We use simulated
environments, including tough, experienced journalists. Some features of this
workshop are:
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Instructors and role players with extensive journalism and corporate
experience. |
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Attendees participate in a minimum of three one-on-one interviews.
Each exercise is videotaped and critiqued in an open forum by the workshop
instructors. Attendees also participate in a crisis simulation. |
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The opportunity to be interviewed on a topic of your
choice. |
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Practice in handling the communications aspect of a simulated
crisis. |
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