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| Advanced
Leadership Communication |
Advanced Leadership Communication is a two-day course in how to turn
communication into a strategic tool for engaging people and generating action
toward desired outcomes, especially during periods of major change.
What Participants Take Away From the Training
| 1. |
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Leaders develop clear and simple messages that move people into
action toward shared goals. These messages are ready for immediate
roll-out. |
| 2. |
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Leaders identify important constituencies that make or break
an initiative, and come away prepared to engage and enroll them
immediately. |
| 3. |
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Leaders identify and learn how to proactively address "hardball"
questions and issues that, if not addressed, can impede progress. |
| 4. |
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Leaders acquire simple, practical tools for measuring the
impact of communication and the degree of enrollment among their
constituents. |
What Happens
During the Course
Day One: The group learns the components of
a core message, which is the simplest, clearest articulation of where you want
to go, how you plan to get there and how the journey will affect the people you
are talking to. They prepare their own core message. And they learn simple
tools for measuring the effectiveness of a presentation and coaching each
other.
Day Two: A maximum of eight participants have two
opportunities to present the core message they created on Day One. Each
presentation is videotaped, and then replayed so the group can offer
constructive feedback regarding the presenter's strengths, as well as areas
where he or she could make rapid improvement.
Ultimately, the
participants coach each other against the three Advanced Leadership
Communication criteria:
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Does the leader clearly know where he or she is going?
Is there a definite vision worth working toward, and
is the leader generating action to make it happen? |
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Does the leader truly believe what he or she is saying?
The constituents will not be one bit more "enrolled"
than they think the leader is; and if the leader isn't genuinely committed, the
group can tell. |
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Is the leader genuinely connecting with the constituents' needs
and interests?
If the leader fails to connect with the constituents or misreads
their needs and interests, those in the room are far more likely to feel
disconnected and uninvolved and will be far less likely to enroll. |
Pre-course Preparation
Each person or team attending the course should have in mind
a real-world project
or initiative that is intended to produce outstanding results in quality,
productivity, safety, or cost. The initiative should have a measurable target,
such as, "By year-end 2007, we intend to become the safest, most profitable
business unit in the Western Division, reducing our costs by 16% and improving
our safety performance to <.5."
Each participant will come to the course
prepared to deliver a four-minute presentation based on simple questions we
provide to the client before the course.
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