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| Effective
Investor Communications |
In recent years, the primary role of investor relations - increasing
shareholder wealth - has become more complex as competition for capital has
intensified. Today's public company operates in a world of new technologies,
growing internationalism, and more public companies, institutional funds and
financial instruments than ever before. To compete successfully for capital in
this highly competitive marketplace requires effective marketing, and effective
marketing involves consistent, credible and effective communication with
investors and those who influence them.
Typically, management
communicates regularly with these individuals through:
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Meetings with security
analysts |
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Meetings with
stockbrokers |
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Meetings with money
managers, institutional investors and portfolio managers |
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The annual
shareholders' meeting |
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Electronic conferences
(including video, phone and Web cast) |
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The IPO "road
show" |
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Interviews with the
financial and other business media (both print and broadcast) |
 Effective Investor Communications is a highly customized session
(1-1½ days in length) designed to provide executives and other senior
management with an assessment of their effectiveness in communicating with
analysts, shareholders and the financial community.
Day One is an
intensive, interactive session during which executives deliver a presentation
of their choice. Extensive feedback on the content and delivery of the
presentation is provided. Through repeated practice of the presentation,
participants achieve a high level of confidence and competence in their
investor presentations. Guidance and practice in fielding questions and a
critique of the firm's most recent analyst conference call are also included.
On Day Two, the focus shifts to media relations. Participants are given
a review of the basics of dealing effectively with the media and participate in
several simulated media interviews.
Benefits
of Attendance
 Thousands of business and other
professionals have attended workshops conducted by The Ammerman Experience in
order to acquire the skills needed to face the media, manage a crisis, speak at
public meetings, and deliver memorable, effective business presentations.
Effective Investor Communications addresses the specialized training needs of
those responsible for communicating with investors, analysts, and the financial
community and media.
In this session you will:
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Learn how to develop,
practice and deliver an effective investor/analyst presentation. |
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Learn how to
confidently and competently field questions on that presentation. |
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Receive an extensive
critique of the content and delivery of your presentation, along with
suggestions for improvement. |
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Learn the skills
essential to improving your ability to craft and deliver concise, impactful
messages that resonate with various audiences. |
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Sharpen your media
interview skills by participating in videotaped interviews (including a remote
interview). |
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See why establishing
trust and credibility must be your overriding goal in any communication, and
learn how to achieve that goal. |
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Receive an assessment
of your effectiveness in conducting analyst conference calls. |
A one-time investment in
this training will return repeated and significant dividends to your company in
the form of more effective delivery of your key messages.
Who Should Attend
This workshop draws executives and other senior-level management
involved in developing information for, or presenting it to, the investment and
financial communities. The session generally attracts a combination of the
following:
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Chairman |
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CEO |
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President |
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COO |
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CFO |
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Subsidiary or division
presidents & VPs |
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Investor relations
professionals |
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PR/communications
professionals |
Practical
Learning
This is a skills-development workshop, not a lecture on
concepts. As our firm's name suggests, the training we provide is experiential.
We use simulated environments, including tough questioners and journalists.
Some features of this workshop:
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Instructors and role
players with extensive investor and media communications
experience. |
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Attendees deliver a
complete presentation two times and participate in two interviews. Each
exercise is videotaped and critiqued in an open forum by the workshop
leaders. |
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The opportunity to
deliver an actual (preferably upcoming) presentation. |
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