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| Crisis
Communications Team Training |
During a crisis, it is critical for members of a crisis management
team to work effectively and efficiently together, and for that team to
communicate quickly, accurately and perhaps frequently to a variety of external
and internal audiences, such as the media, elected officials, opinion leaders,
customers, suppliers and employees.
In our Crisis Communications
Team Training, we ask your crisis communications team the tough questions
before you have a crisis. Our staff creates dynamic scenarios that have the
potential to become a media crisis, depending on how the team responds. A key
ingredient of this training is problem solving. Team members learn how their
decisions during a crisis can impact the sequence of events to
follow.
Benefits of Attendance
In this small-group
session, you will learn:
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How to properly respond to a crisis. |
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How to play devil's advocate with other team members to test the
possible consequences of decisions. |
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How to maintain a positive relationship with the media in the first
hours of a crisis. |
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How to be a team player rather than merely an individual company
spokesperson. |
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How to maintain a good media relationship after the crisis is over.
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Who Should Attend
Every member of your crisis
communications management team.
Practical
Learning
This is a skills-development workshop, not a lecture on
concepts. As our firm's name suggests, the training we provide is experiential.
We use simulated environments, including tough, experienced journalists. Some
features of this workshop are:
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Instructors with extensive corporate crisis management and media
relations experience. |
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Challenging problem-solving and decision-making exercises.
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Each scenario is "layered" - new information is given to the team,
depending on how it responds to previous information. |
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Each scenario has the possibility of being defused or becoming a
full-blown media crisis, depending on how the team uses its decision-making and
problem-solving abilities. |
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Role players add to the realism, acting as reporters, government
officials, irate citizens or customers, etc. |
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