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It is the safest of assumptions that a crisis can happen to any
organization. Our firm has veteran status in preparing people to manage a
crisis, and to communicate effectively during crisis situations. When
installing and training crisis communications teams, we include heavy doses of
role playing so our clients will be well prepared when they face a real crisis.
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| Crisis Communications Team Training |
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A one-day, highly customized session designed to test how well
members of your crisis communications management team work together and make
decisions, and how proficient they are in communicating to a variety of
external and internal audiences during a crisis. Problem solving is a key
ingredient of this training. Using an evolving crisis scenario developed with
the client's help, team members learn how their decisions during a crisis can
impact the sequence of events to follow.
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| Crisis Communications Spokespersons Training |
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Emergency and other situations that involve the media often require rapid
decisions that, if handled incorrectly, can damage an organization’s credibility and
reputation. By developing and sharpening your communication skills, you can minimize
negative or inaccurate news coverage and help ensure that your organization’s key
messages are delivered, heard and understood. In our Crisis Communications Spokespersons
workshop, you will learn what to expect from persistent, aggressive reporters covering
your problem, crisis or event, how to maintain a positive relationship with the media
in the first hours of a crisis, how to be a team player rather than merely an individual
company spokesperson and how to maintain a good media relationship after the crisis is over.
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| Crisis/Media Communications Training for
Educators |
A one-day workshop that addresses the increasingly important crisis
and media training needs of those in the education field. The session provides
superintendents, assistant superintendents, principals, public information
officers, school board members and others with the confidence and competence
needed to properly handle the communications aspect of a crisis. It also offers
practical ideas on facing the media in non-crisis situations.
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| Dealing
with Public Anger: New Approaches to an Old Problem: |
A half-day workshop that offers practical guidance when dealing with
an angry public. In recent years, much has been learned about what causes
public anger, and what works and what doesn't work when confronted by an angry
person or group. This session, which involves videotaped simulations, gives
participants the confidence and competence needed to deal with individuals who
are upset, angry, aggressive or even verbally abusive.
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| Effective
Telephone Communications |
A half-day workshop that addresses the specialized training needs of
employees who regularly, or on a back-up basis, handle incoming telephone calls
in crisis or other emergency situations. The session sensitizes employees to
the stress of the phone call that is out of the ordinary - the threat, the
extortion, the vindictive or the prank. Participants - typically, switchboard
operators, receptionists, customer service personnel, secretaries and security
guards - learn the importance of remaining calm and gathering accurate
information that can aid management in preventing or resolving a crisis.
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Emergency
Response Drills |
Organizations that rehearse their crisis plans and train their
crisis management teams are far more successful when the crisis is real. As in
any rehearsal, the value directly parallels the degree of realism. Using
experienced, aggressive reporters, we test your organization's ability to
handle the media during an operations or other type of emergency.
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