Media training, presentation skills training, and crisis communications training firm specializing in developing effective communication within workplace groups.

Comparing Services?
In recent years, the number of companies and individuals offering media training has increased. Some are PR firms that provide their clients media relations services such as news release writing and media placement. Others are former journalists or corporate media relations specialists. Selecting a qualified media trainer involves doing some homework.

To help you, here are some questions to ask when evaluating and selecting a media (or presentations) training firm:

How long has the firm been in business?

What are the firm's cancellation policies?

Is the firm willing to furnish references?

Does the firm stress confidentiality in all of its dealings with you (including identifying you as a client), and does it require the same from all staff involved in your training?

If travel is involved, does the company mark up travel expenses or bill for travel time?

Does the firm offer 24/7 support to your personnel when necessary during a crisis or prior to an interview or presentation?

Do the training fees cover the costs of any equipment (e.g., cameras, videotape, etc.) or freelance videography, or will those expenses be added to the fees quoted?

Does the firm have a TV studio where participants can obtain a real-world studio experience, if needed?

Does the firm offer customized training or merely a standard package of existing seminars?

For comprehensive training programs involving travel to different locations (and perhaps the use of different instructors), how will the firm ensure consistency of training?

Does the firm have a team of experienced, forward-thinking instructors who can be specifically matched to your training project? What are their professional and educational backgrounds?

How does the firm prepare for each session? What type of information does it ask the client to provide? Are the role players provided with independent research to make the simulations as realistic as possible?

Is the instructor who is involved in the project available prior to any training to discuss the specific objectives for the session?

How many participants are there in the seminar?

How much seminar time is devoted to lecture vs. learning by doing?

How many simulated on-camera interviews will be conducted with each participant?

Will those interviews be conducted by former journalists with actual "street" reporting experience? If not, what is the background of the role players involved in the training and what qualifies them to conduct this type of training?

How much feedback does the participant receive about his or her performance?

When does the session begin and end? How long is the lunch break? How many other breaks are there, and how long are they?

At the end of the seminar, are participants given the opportunity to evaluate the session? Are those evaluations shared with the individual who arranged for the training?

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