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| Terri Ammerman |
As the President and Chief Executive Officer of The Ammerman Experience, Terri Ammerman believes in helping organizations tell their story in a compelling way that ultimately influences their audience.
Terri has been a guiding force in the company since 1981 and became CEO in 2007. Over the years, The Ammerman Experience has thrived under Terri's leadership. She provides strategic counsel, communications advice and training for clients around the world. With a solid base of companies in the United States, The Ammerman Experience has expanded its scope to assist organizations in more than 40 countries.
The Ammerman Experience has built a stellar reputation since it was founded in 1973 by Terri's father, Dan Ammerman. The firm is recognized by its worldwide client base as the standard of excellence in communications skills development. Dan accurately predicted that organizations would need training to manage crisis situations, and he became a pioneer in the media training industry.
Top executives of Fortune 500 companies, energy companies, nuclear power plants, major food manufacturers and major retailers turn to Terri and The Ammerman Experience to achieve the ultimate result of influencing change.
Terri is recognized by Who's Who of American Women and Who's Who of Women in the Media. She serves on the board of Goodwill Industries Houston, is very active in her church and volunteers her time to mentor young women, helping them to look, sound and feel confident. Terri is the proud mom of two adult children and is happy to share photos of her granddaughter!
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| Kenneth Haseley |
Ken Haseley is a senior counselor with The Ammerman Experience. He has been with the firm since 1998, and has more than thirty five years of communications experience, the majority of it within several Fortune 200 corporations.
Ken works with clients one-on-one as well as in both small and large groups - primarily on their media, crisis management, presentation and financial communications skills. His investor relations experience includes analyst presentations, IPO road shows, conference calls and annual meetings. He has developed and conducts a number of innovative, interactive workshops designed to challenge people to rethink their approach to communicating, and show them how to eliminate comfortable, but outdated and self-defeating, communication patterns.
A graduate of Kent State University, Ken has a B.S. degree in communications and government. Additionally, he holds an MBA from the University of Dallas. He began his career teaching journalism. His corporate affiliations have included Diamond Shamrock, Occidental Petroleum and Tenneco, where he served as a public affairs manager and communications director. Having worked in the chemical industry for nearly twenty years, Ken has helped manage several high-profile, multi-year issues and crises, including Agent Orange, Love Canal and worldwide opposition to chlorine and vinyl products. During 1982, he was on loan to the Reagan administration in Washington, DC.
For more than a decade, he has taught at Ivanovo State University in Russia as a visiting professor. He also teaches in the executive MBA program at the University of Houston.
Ken is a published writer whose articles and speeches have appeared in local and national publications, including Vital Speeches of the Day and Presentations magazine. He is a frequent contributor to the Houston Business Journal and PR Week.
Ken manages The Ammerman Experience's Midwest regional office in Ohio.
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| Dave Scallan |
 Dave Scallan is vice president of the Ammerman Experience. Dave's career as a journalist spans more than a
decade. Dave began his career in Dallas, Texas as an Assignment Editor for KXAS-TV.
He then embarked on his "on air" career starting out in Abilene, Texas. In 1999 he
became one of the youngest reporters to ever grace the airwaves at legendary
WFAA-TV in Dallas, Texas. In 2002, Dave was hired to manage the Houston offices
of Fox Sports Net where he covered everything from Super Bowls to World Series
on a regular basis. In 2007, Dave turned from the front of the camera to behind
the scenes when he joined The Ammerman Experience and assists with its Media and
Crisis Training department. Dave now works with everyone from CEOs to front-line
employees to help them learn effective ways to communicate their company message
through the media. In addition to working with The Ammerman Experience, Dave is
an instructor at The Connecticut School of Broadcasting.
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| Rosa Linda
Perez |
Rosa Linda Perez, an award-winning journalist, spent her professional
journalism career as a television reporter for KMOL-TV (NBC) San Antonio,
KPRC-TV (NBC) Houston and the Fox Network owned station in Houston, KRIV-TV. As
a reporter, she covered everything from Presidential campaigns to Weather and
Ecological disasters to World Economic Summits. Before joining our team, she
also field produced news coverage for local, national and international media
crews.
Rosa Linda joined The Ammerman Experience in 1998 and has been
the principal writer and producer of client videos. She graduated from Trinity
University in San Antonio with majors in journalism and speech. She has served
on the board of directors of several non-profit organizations, including the
Houston Press Club, the Association for Women in Communications, Casa de
Esperanza and the Women's Christian Home.
Rosa Linda's clients include
Fortune 100 CEOs and executives from a variety of industries. She has prepared
them for analyst conferences, stakeholder meetings, media interviews and
presentations on both internal and external webcasts. |
| Interviewers |
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Complementing our instructors are top-flight interviewers - all of them experienced, accomplished journalists. As such they possess the cynicism and probing nature necessary to succeed in major news markets throughout the country, and to prepare you to communicate your messages effectively. |
| Founders |
Dan Ammerman and Mary Ammerman founded The Ammerman Experience in 1973. Years ago, Dan accurately predicted that organizations would need help in managing crisis situations, making him one of the pioneers in the media training industry.
Dan was a nationally known lecturer and author who spent 30 years in broadcast and print journalism. His vast knowledge of the media and immensely successful teaching style made The Ammerman Experience seminars the benchmark of the industry. Many clients, colleagues and media mourned the passing of Dan Ammerman in 2009.
Mary Ammerman is well-known in the Houston area as "Lovely Mary" from the popular radio show, "The Lunch Bunch." Mary's business acumen helped move the fledging company into a world-wide training organization and she currently serves as Chairman.
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