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| Just What is The Ammerman Experience? |
| What We Do |
| The Ammerman Experience is a communications skills development
firm that does one thing and one thing only: we show people how to effectively
and confidently reach and influence others through the spoken word. We ask them
to change the way they think about communicating, and show them how to
eliminate comfortable, but outdated and self-defeating, communication patterns.
For nearly 30 years we've trained thousands of people to face the media, manage
a crisis, speak at public meetings and deliver memorable, effective analyst,
sales and other business presentations. |
| Here's what makes us unique: |
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We are research oriented. We believe experience is a good teacher,
but we think experience plus research is the best teacher. So we rely
not just on our experience, but also on extensive primary and secondary
research as the basis for what and how we teach. |
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We teach skills. Once learned, skills work all the time . . . for
everyone . . . under any circumstance. Because communicating is not a spectator
sport, our clients learn by doing. We offer small-group, interactive seminars
and workshops that enable each participant to participate. Video is a vital
teaching tool for us. |
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Our seminars are rigorous, cost-effective and user-friendly. Because
"one size" rarely "fits all," we frequently customize our seminars to meet our
clients' specific needs. Much of our training is conducted in our
state-of-the-art television studio and teaching facility in suburban Houston.
However, our seminars travel very well. All of our seminars and workshops
respect the time constraints placed on busy professionals. |
| Much business training today delivers little or zero return on
investment: Seminars that are short on substance. Sessions with long and
frequent breaks. Notebooks or workbooks that end up (usually unread) on a shelf
in your office. We offer you something different . . . and better. |
| The Benefits We Deliver |
| In the final analysis, customers buy benefits rather than just
products or services. Here are some of the benefits we deliver: |
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We will help you master the communications skills that have a direct
bearing on your ability to reach and influence others through the spoken word.
We can significantly increase your confidence and competence as a
communicator. |
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As our firm's name suggests, the training we provide is
experiential. We use simulated environments, including tough, experienced
reporters and hostile audiences. At The Ammerman Experience, you'll face
the best to prepare you for the worst. |
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Each person we train may call on us for additional communications
guidance - for example, during a business crisis or before talking to a
reporter. We'll provide an objective, third-party perspective on the issue,
perhaps offering you ideas you may not have considered. We're available 24/7,
and there is no additional charge for this valuable service. |
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When measuring success in communicating, some people confuse
production objectives with communications objectives. We don't. For example,
participating in a media interview or delivering a presentation is a production
objective. It may or may not change attitudes or move people to action. When it
doesn't, you have achieved a production objective. When it does, you have also
achieved a communications objective. We show people how to achieve their
communications objectives. |
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As a general rule, communications training firms - large and small
alike - have a high mortality rate. For some of them - notably, PR firms -
training is a sideline. At The Ammerman Experience, we focus solely on
preparing clients to communicate effectively through the spoken word, and we've
been doing it for more than a quarter century. |
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Today's professionals value opportunities for personal and
professional growth. We can provide you with a challenging and rewarding
experience that enhances performance, morale and loyalty. |
| Our Approach to Meeting Your Needs |
Achieving an objective rarely occurs by accident. It results from
careful planning, followed by accurate execution. And when a company uses an
outside consultant to help it achieve an objective, the planning process takes
on added importance.
Though we have an impressive
portfolio of seminars, much of our training is customized. We may modify an
existing seminar or create an entirely new one to accommodate different
objectives, different people, different corporate cultures or sensitivities,
different logistics.
The first step in our planning process is to
obtain a clear understanding of what you want to accomplish. Only then can we
put together a proposal for your consideration. Only then can client and
consultant be assured of a successful result. This front-end investment of time
returns solid dividends.
But even before executing a project, we'll ask
for additional information about your company and the people we'll be training
- for example, through brief pre-seminar questionnaires. We'll also do some of
our own independent research, such as obtaining publicly available information
about your company through the Internet or other sources.
After every
seminar, we ask each participant to evaluate the session, and we'll share those
evaluations with you. |
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